Get More Clicks From Your Search Engine Marketing

Pay-per-click (PPC) advertising is online advertising where you pay for each click on your online ad. This is the way most businesses advertise on Google, Yahoo! and MSN search engines. It is a terrific way to get highly targeted traffic to your website. Although the online audience is growing, PPC advertising is getting more competitive leading to increased, and sometimes cost-prohibitive, per click bid costs. Learn how to get more clicks and the lowest cost per click.

How Relevancy is Key to Search Engine Marketing Success

Go to Google right now and type in any word and you will receive results, with the PPC ads displaying along the right-hand side. Getting started with PPC advertising is very quick and easy. Creating an account requires your contact info and credit card. In fact, your ad campaign can be live within an hour! However, making PPC advertising pay off takes time and effort. Once you have set up an account, you create a campaign by writing your advertisement, selecting relevant keywords, and setting your desired per-click bids and daily budgets. Bid prices can vary depending on how broad and competitive keywords are.

How to Get More Clicks

You need to have a high enough PPC daily budget in order to get enough traffic to your site. For example, if you know that 5% of your web visits make a purchase and you want 5 new sales per day and your clickthrough rate is 2%, you need 100 clicks per day. If you are paying 50 cents per click at position #4 on the first page of search results, your daily budget would be $50.

Want to get more clicks? Try these techniques:

  • Increase your bid to increase your position to 1, 2 or 3.
  • Make sure your ads contain the exact keywords you are bidding on. These keywords will be bold in your ad and will draw the eye. The higher the relevancy = the higher the response.
  • Include a call to action and offer such as free shipping,free information, etc. (Visit my website to to get a list of “102 Marketing Offers” for more ideas.)

Below are examples of Google AdWords PPC ads for a Direct Marketing Agency, with their relative clickthrough response rates for “Direct Marketing” related keywords.

GOOD CLICKTHROUGH = Informational but lacking call to action or offer. Some keywords included, therefore display with bold font.

Direct Marketing Agency

Direct & Internet Marketing Experts

SEM, SEO, Social, Email and more

BETTER CLICKTHROUGH = Uses a technique that inserts the precise keywords included in your Google campaign along with a call to action (“Ask about our Optimization services”).

Want Better Results?

Direct marketing agency.

Ask about our Optimization services

BEST CLICKTHROUGH = Includes a call to action and offer with some precise keywords such as “direct marketing.”

Direct Marketing Services

Direct, Internet & Web Marketing

Request Free “102 Marketing Offers”

How to Get Better Clicks

More isn’t always better when it comes to PPC advertising. The direct marketing mantra for successful campaigns is “The Right Offer to the Right People at the Right Time.” For PPC ads, start with the Right People. Select words and offers that attract your target prospects that are more likely to convert to sale or lead and be good customers in the long run. Use geographical targeting if your services are geared to a specific location such as a city, county, metropolitan area, state and country.

How to Maxmize PPC Payoff

Now that you are using PPC ads to find your best target prospects, you should turn your attention to your website and web pages (also known as “landing pages”). Search engines like landing pages that contain relevant information as seen in your Ad Copy. When you have only a few seconds to grab their attention and compel the prospect to act, it is critically important to make sure your website’s home page or a specific landing page is quick to communicate your benefits or entice the visitor to buy or inquire.

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